Self-Assessment

Criteria Examples Advantages of proposition? Capabilities? Competitive Advantages? USP's (Unique selling points)? Resources, Assets,People? Experience,knowledge,data? Financial reserves, likely returns? Marketing - reach, distribution,awareness? Inovative aspects? Location and geographical? Price, value, quality? Accreditations, qualifications, certifications? Processes, systems, IT, communications? Cultural, attitudinal, behavioural? Management cover, succession? Philosophy and values?

Criteria Examples Disadvantages of proposition? Gaps in capabilities? Lack of competitive strength? Reputation, presence and reach? Financials? Own known vulnerabilities? Timescales, deadlines and pressures? Cashflow, start-up cash drain? Continuity, supply chain robustness? Effects on core activities, distraction? Reliability of data, plan predictability? Morale, commitment, leadership? Accreditations, etc? Process and systems, etc? Management cover, succession?

Criteria Examples Market developments? Competitions vulnerabilities? Industry or lifestyle trends? Technology development and innovation? Global influences? New markets, vertical, horizontal? Niche target markets? Geographical, export, import? New USP's? Tactics: eg, suprise, major, contracts? Business and product development? Information and research? partnerships, agencies, distribution? Volumes, production, economies? Seasonal, weather, fashion influences?

Criteria Examples Political effects? Legislative effects? Environments effects? IT developments? Competitor intentions - various? Market demand? New technologies, services, ideas? Vital contracts and partners? Sustaining internal capabilities? Obstactles faced? Insurmountable weaknesses? Loss of key staff? Sustaining financial backing? Economy - home, abroad? Seasonality, weather effects?