Advantages of proposition?
USP's (Unique selling points)?
Financial reserves, likely returns?
Marketing - reach, distribution,awareness?
Location and geographical?
Price, value, quality?
Accreditations, qualifications, certifications?
Processes, systems, IT, communications?
Cultural, attitudinal, behavioural?
Management cover, succession? Philosophy and values?
Disadvantages of proposition?
Gaps in capabilities?
Lack of competitive strength?
Reputation, presence and reach?
Own known vulnerabilities?
Timescales, deadlines and pressures?
Cashflow, start-up cash drain?
Continuity, supply chain robustness?
Effects on core activities, distraction?
Reliability of data, plan predictability?
Morale, commitment, leadership?
Process and systems, etc?
Management cover, succession?
Industry or lifestyle trends?
Technology development and innovation?
New markets, vertical, horizontal?
Niche target markets?
Geographical, export, import?
Tactics: eg, suprise, major, contracts?
Business and product development?
Information and research?
partnerships, agencies, distribution?
Volumes, production, economies?
Seasonal, weather, fashion influences?
Competitor intentions - various?
New technologies, services, ideas?
Vital contracts and partners?
Sustaining internal capabilities?
Loss of key staff?
Sustaining financial backing?
Economy - home, abroad?
Seasonality, weather effects?